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Sewing and hand crafts have fascinated me since I was a little girl. My grandmother could needlepoint, knit and hand-embroider. She even darned our socks! I started sewing clothes when my mother received a Singer sewing machine from my grandmother. I was about 8 years old.
My sewing skills have been honed through my Home Economics degree program at Cal Poly in San Luis Obispo, California, sewing for my family, teaching classes at sewing machine dealers and finally in my career at Bernina of America, as a national educator and district sales manager. The singularly best part of sewing is to always be learning. A creative endeavor is always in the process and is only limited by the imagination!
Sew from the Heart has been a vision of mine for many years. Combining my love for textiles and creative sewing with a passion for people is the essence of Sew from the Heart. I am happiest when a customer comes in for help, even with the basics and leaves with the confidence and excitement to complete the project. Or, when one of our most seasoned customers learns something new and is excited about trying a new technique or a project “out of her box”. Inspiration and loving support is what Sew from the Heart is all about!
Now I mostly sew “vicariously” through our wonderful customers and inspiring staff and educators. I hope you can visit our wonderful shop and see first-hand our passion for “sewing for the love of it!”
I am the luckiest husband in the world. I am able to assist my wife in realizing her lifelong dreams. Never in my wildest dreams did I think I would be able to demonstrate a sewing machine, much less fix one, but that was what we needed so I learned how.
Most of my life has been misspent flying some of the most interesting airplanes ever invented; i.e., the F-16, A-7 & F-100. I finally got a real job in 1999 flying Boeing 737s & Airbus 320s for Frontier airlines, but alas I turned 60 and was forced to retire.
I must admit, I have never worked as hard as we do at Sew from the Heart. My job title now is Chief Financial Officer, and I run the bookkeeping systems, do most of our computer work as well as trouble- shoot customer software issues, oversee the technical department (which is self sufficient) and sell and repair an occasional sewing machine.
Noel Couch, Store Manager
My mother has sewn almost all of her life and she has owned a Bernina since before I was born. She got me into this business in 2002 when she managed a Bernina store in Oklahoma where I was trained on all brands of machines by the store owner and his father who have been selling and servicing Bernina's for almost 40 years and I have been to Bernina University 4 times and many other technical trainings. When I came to Phoenix in 2003 I found Sew from the Heart where I have found a home with a great staff and wonderful customers.
I have been creative for as long as I can remember. I grew up in a small town in Kansas, where I learned how to sew. I recall helping my Mom make clothes for the porcelain dolls that she made, and sold in her gift shop.I also took a Home Ec. class in school and made a whole summer's worth of camp shorts. When I came to Arizona to attend a Graphic Design School, my Mom started working at a Quilt Shop...and I got bit by the quiltbug! Back into sewing! I came into Sew From the Heart, walked into the door and knew that this is where I belonged. Everyone here is so friendly, and the teachers are so patient.
Sew From The Heart gives me inspiration to feed my passion for creativity!
Having moved to the valley from Dallas, I came to Sew from the Heart to transfer my warranty and check on classes. Everyone was so nice. I came back in the foloowing week for class and found out they were going to need help and here we are, one big happy family! More to come later...
 My mom taught me how to sew at a young age. She sewed clothes for me, and her mother for her. My Grandma Sutton taught me to hand embroider at 10 years old, and I have never stopped doing handicrafts. I enjoy counted cross stitch, crocheting, knitting, and sewing home furnishings right now. I have a huge investment in scrapbooking and have rubber stamped my share of baby announcements and party invitations. I would do it again.
I fell in love with Sew From The Heart when I walked in the door. Susie and Hank welcomed me immediately, and I became one of the staff. I am enjoying the quality of people I get to be around all day at Sew From The Heart. The store gives me a creative outlet as well as an opportunity to develop relationships with women who also enjoy being creative and artistic.
I come to Sew From The Heart with the "gift to gab", and I want you to have THE Bernina product that meets all your sewing needs!
 To be added
Rick Oldani, Tech/Web Admin
My beautiful bride, Kaysie, has used and sold Bernina machines for the past 25 years and she has managed Bernina sewing centers before going to work for Bernina handling Dealer sales training for the past 10+years. It was inevtiable that I would eventually get into the business myself after a long career with Honeywell. After going to Technical Training at Bernina in January of 2010, I started working part time in a number of stores in the Phoenix area before ending up at Sew from the Heart full time.
Julie Nash, Education Coordinator
 I began sewing clothing at age ten and have been sewing, quilting, and crafting ever since. I love putting colors together, piecing quilts, and making any type of craft. I knit, crochet, or rubber stamp anything that moves. I also love to decorate and organize things in my home.
I recently moved to Arizona from Michigan (Michigan State that is) and purchased a second Bernina here at SFTH—I have been sewing on Berninas for 25 years, and just love them.
I’m excited to join the SFTH family and enjoy working with the teachers. I’m also looking forward to teaching some classes.
Hi, I’m Stella! Susie and Hank, now my mom and dad, adopted me on February 7th. They rescued me from a wonderful organization, New Hope Cattle Dog Rescue. As you might guess, I’m an Austrailian Cattle Dog!
Herding is in my genes and I am trying to learn not to herd our family here at Sew from the Heart. Some days that is a challenge, because people are all over the place! I love treats and my doggie bed in the office. And the staff and teachers here at Sew from the Heart threw a shower for me when my adoption became final. I received lots of fun stuff!
I’d love to meet you, especially if you bring doggie treats!
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